If you haven’t lived under a rock for the past 14 months or so, you would most probably have heard about “High Retention YouTube Views“. The questions you should really ask yourself are:
- “Do I actually know what High Retention YouTube Views are?”
- “Have I actually given this some thought before jumping on the, what’s become quite a large, bandwagon?”
- “Where has this beast been derived from?”
Let me break it down for you. Are you sitting down? There IS no such thing as High Retention Youtube Views in the eyes of Google and YouTube my friend. We’ve all been fed a fart and now we’re chewing it as though it’s a piece of gum.
High Retention YouTube Views Breakdown
Let’s look at the phrase “High Retention” for what it really is.
Retention is the condition of retaining (keeping) something.
Looking at that, it has absolutely NOTHING to do with the length of watch time when it comes to views. One way of looking at “retention” when it comes to YouTube is that if you have a steady flow of daily views to your videos, it can be seen as retention. Not how long the video is actually watched.
What high retention YouTube views definitely isn’t, is when you buy 100,000 views and watch them all being delivered in the next 24 hours only to see your statistical graphs go up and then shoot all the way down again. That, my friend, is most definitely not retention of any sort.
Let’s ready the DeLorean and travel back in time to see where all of this nonsense started. If you’ve been in this game for a while, you will remember that fateful day back in December of 2012. When all hell broke loose.
Since that fateful day, resellers have come up with this ridiculous marketing term that has taken the YouTube community by storm. The worst though is that the biggest culprits were the Resellers as they totally misunderstood this term.
We all have to start somewhere and to be honest, I fell for it hook line and sinker. But thank the Lord above for providing me with a healthy functioning brain that has lead me down the path of YouTube enlightenment. Through numerous hours of worries, conversations with other experts and the like, the proverbial wool that was pulled over my eyes fell off.
I could see again and boy does the future look bright.
Since December 2012, everyone has experienced video losses. Script kiddies absolutely massacred this beautiful thing we had. Things looked bleak and nobody understood what was going on. Wait, maybe they understood High Retention YouTube views as “Hold on mate, we will at least retain your video for a period of time before it will inevitably get deleted”… dunno to be honest, but what I DO know is, and I’ll say it again…
EVERYONE had it wrong.
So getting back to this devilishly over-marketed term, it has absolutely nothing to do with YouTube analytics and everything to do with getting more sales from suckers like you and I. Bloody hell, if you want to give it a name and take it home at least call it something that reflects the truth like “Estimated Minutes Watched” or EMW.
Care to join me while we dive into your YouTube Analytics?
Here’s a very basic and seriously powerful concept.
Knowing your YouTube Analytics Data can mean the difference between an Average Channel and a “Take no prisoners, I make videos like a Boss” Awesome Channel.Click to tweet
If you didn’t know what I’m about to tell you, then slap yourself 3 times in the face. The whole concept behind YouTube analytics (launched all the way back in 2008) is to give you, the owner, the power to understand your audience, channel and content. Here’s the kicker though… there
there is no high retention YouTube Views boys and girls.
What there is though is 2 different types of retentions and by golly I am yet to meet ONE supplier that actually knows or understands how they work. What these “suppliers” do know however is how to grab one of the available YouTube URLs out there that can increase your view count, manipulate the watch time and tell you “Hey Presto, you have 100% watch time”.
You, none the wiser, walk away with a happy song in your head only to have the video you worked on so hard can be deleted by the evil monster dude, YouTube. Bad YouTube, how dare you…
Here’s the thing, Google has little crawlers scouring the web looking at the source of the traffic sent as well as these analytics of your videos. In short, it all boils down to the following 2 reasons why your video or channel will in all probability get deleted.
Where does the traffic come from, Frank?
Well John, see all these Script Kiddies sending what we now know to be BS High Retention YouTube Views?
Wwhat they do is they do not study what they apply and supply. They find something that on face value works, yet they use the same IPs and the same traffic sources to send mass amounts of views to your video. Kapeesh?
What happens then?
Well, Mr Crawler keeps eating the same IPs over and over and over and after a while he says to his dude “Hey man, something’s off. I keep eating the same IP Addresses” and poof… your video is gone.
Ask yourself the following question. Do you think it’s natural to have your video watched thousands of times over from the same traffic sources and the same IPs? Hell no.
This comes down to the actual retention within Analytics. Now, don’t get confused as there are stats called Retention, but they are not High Retention YouTube Views. These are Absolute and Relative Retention and I’ll indulge you by explaining further.
With Absolute Retention, it shows viewer retention as a percentage of the total views received. What you need to remember is when your video is re-watched or rewound, the end result could be that your analytics shows amounts greater than 100%. The same however goes for abandoning or fast-forwarding the video which can result in a drop of the view percentage.
It’s typical to see drop offs at the end of most videos during credits, or other footage when the main content ends. As always, try to keep viewer engagement up as long as possible.
These images above gives you an idea of what correct the delivery of YouTube views should look like, whilst the images at the bottom show you the incorrect delivery of these YouTube, so called quality and oh so cheap views.
Still with me? Good… Let’s move on.
In a nutshell, this type of retention shows you how your video compares in terms of popularity with other videos of similar length. Simple right? In saying that, you should always make every effort to create appealing content for your viewers.
Why, you may ask?
Well, watch times are of the utmost importance when it comes to suggested and recommended videos. Simply put, you need to try and understand why certain videos in your niche keep the audience engaged and why others don’t. From there, make your changes based on your valuations.
What I want to leave you with…
There is one more factor that comes into play when buying YouTube views. Can you guess what it is? No? Well, let me help you out.
Who doesn't like a good ‘ol cookie, right? In the world of YouTube views, cookies are a healthy thing and should not be kept away on the top shelf where little Johnny can’t reach them. In all honestly, I would say that about 95% of the so-called suppliers out there forget about this very important factor.
Further to that, most of these Script Kiddies don’t really care about these cookies either. All they really care about is pushing that view counter up. “Hey dude, I can sell you 50,000 high retention YouTube views @ .50c per 1000 views”. Please!!
Here’s an image to help clarify the cookie debacle.
What a long post. Damn, my fingers are sore and I feel like I’ve been put in detention made to write “High Retention YouTube Views is bullshit” a 100 times over.
So I leave you with this parting thought. Guys, do not be blind when it comes to your YouTube Analytics.
Scrutinize, check and then check again. There are many factors at play here other than just the number of views you get.